Australia-wide financial services brand
Led public relations and social media for an Australia-wide financial services brand, managing public-facing communication where trust, timing, tone and message control mattered.
About
About Nicole Hopgood.
A senior marketing and communications leader who helps complex businesses solve the right problem first.
Why clients bring me in
Twenty years of solving the right problem.
I’ve spent 20 years in marketing and communications across technology, enterprise software, the public sector and regulated industries, including several years in a senior role leading marketing engagement and managing delivery for a large enterprise software and GovTech business. I’ve built go-to-market strategies and growth engines, run demand generation and ABM, owned corporate and executive communications, and led multidisciplinary teams across brand, PR, content, digital and campaigns.
You work with me directly. No handoffs, no juniors learning on your budget. Much of my best work has gone out under a company’s name or an executive’s; that’s the job at this level, and it’s exactly the kind of work I do well. When you need more hands, I bring in specialists I’ve worked with for years.
20 yearsAcross marketing, communications, stakeholder engagement and content.
Strategy + executionBig-picture thinking connected to practical delivery, not advice that sits in a drawer.
Regulated & B2BTechnology, enterprise software, public sector and considered-purchase markets.
Brisbane to regional QLDBrisbane-based, working across Queensland and Australia, remote-first with global teams.
Portfolio
The kind of work I’ve been trusted with.
Described by scope, not client name.
Enterprise software & GovTech
Led marketing engagement and delivery across web, digital, social, design and content inside a large enterprise software and GovTech business, turning complex propositions into clearer campaigns and more consistent execution.
Major consumer brands
Led lifestyle social media strategy for major consumer brands, shaping content direction, audience engagement and brand voice across fast-moving public channels.
Mining and industrial business
Rewrote complex product and technical information into plain-English website copy that customers could understand and act on.
Major early learning franchise
Rewrote a series of daycare and early-learning centre websites, keeping the broader brand consistent while bringing out the real personality of each centre.
Real estate professionals
Wrote website copy for real estate agents, shaping personal positioning, local credibility and service messaging so each agent sounded credible, human and clear.
Marine and aviation organisations
Built media and issues-management plans for organisations operating in high-trust, high-risk environments where accuracy, judgement and message discipline mattered.
Media training programs
Wrote and delivered media-training workshops alongside experienced journalists, helping leaders and teams prepare for interviews, difficult questions and public scrutiny.
Regional station and helicopter business
Repositioned the brand story, identity and marketing foundations for a regional station and helicopter business so it could present itself more clearly.
Major steel manufacturer
Supported B2B marketing, content, sales enablement and communications for a major steel manufacturer, connecting the business story to real customer needs.
Western Queensland councils and communities
Delivered a grant-writing workshop series across Western Queensland, helping regional organisations, community groups and businesses understand funder priorities and build stronger applications.
North Queensland cancer fundraising program
Managed a cancer fundraising program across North Queensland, working with communities, volunteers, sponsors and local networks to build trust, participation and results.
Background
Credentials.
- Bachelor of Mass Communications, University of Southern Queensland (majors in Public Relations and Organisational Communications)
- 20 years across marketing, communications and content roles
- Australian citizen, Brisbane-based, remote-first, experienced with global teams
Start here
Let’s work out what’s going on.
Tell me what’s going on. The messy version is fine. I’ll help you find the clear one.
Get in touch