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Go-to-market strategy
GTM planning and full-funnel marketing aligned to your commercial goals, sales targets and pipeline.
Marketing consulting
Marketing consultant & fractional CMO, Brisbane.
Senior, embedded marketing leadership for B2B, technology and regulated businesses, without a full-time hire.
I build and run growth engines for organisations that operate in complex, considered markets: enterprise software, technology, professional services, public sector and regulated industries. That means go-to-market strategy connected to real execution: demand generation, account-based marketing, product and solution positioning, sales enablement and the operating rhythm that holds it all together. Strategy that sits in a drawer is useless; I stay close to delivery.
What’s included
The work, in practice.
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Demand generation & pipeline
Integrated campaigns across digital, content and events designed to create and progress real pipeline.
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Account-based marketing
ABM programs built with sales around priority accounts and revenue, not vanity metrics.
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Product & solution marketing
Positioning, messaging and buyer-persona work that makes complex propositions land clearly.
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Sales enablement
Pitch decks, collateral, landing pages and tools that connect marketing to revenue.
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Marketing operations
Scalable processes, workflows and governance so growth doesn’t depend on heroics.
Who it’s for
Where I fit.
- B2B and technology businesses that need senior marketing direction
- Organisations in regulated or considered-purchase markets
- Public sector and GovTech-facing organisations
- Founders and leaders who need a marketing leader, not just a pair of hands
- Teams that need a growth engine built and embedded, then handed over
Behind this is 20 years in marketing and communications, including several years in a senior role leading marketing engagement and managing delivery for a large enterprise software and GovTech business. Much of that work goes out under a company’s name or an executive’s. That’s the job at this level. You get the judgement that comes with it, working with me directly.
Start here
Need a marketing leader, not just more activity?
Tell me what’s going on. The messy version is fine. I’ll help you find the clear one.
Get in touch